A new website copywriting project for a fellow translator lands in my inbox. Questionnaire filled in, quote accepted, deposit paid, contract signed, and it’s time to get going 😍
But how does my writing process actually work?
For the curious types amongst you, here’s how I approach a full website copywriting project.
Spoiler, it ain’t scientific:
1. I get a brand new Google Doc going, and start by dividing it up into the individual pages, adding in titles like “Home” and “About” at the top of each section. I know a lot of people prefer to have separate docs for each page, but I much prefer having everything in one place, otherwise my brain can’t cope.
2. I go through your questionnaire, all our emails, any reference documents you’ve sent over, your testimonials and your social media and copy and paste absolutely anything relevant into said document. There’s now a lot of information in one place, but that works for me.
3. I give some thought to the themes I can lace through your copy, which might be based around your specialisms, your business name, or your USP. Then I brainstorm a list of relevant vocab and turns of phrase I could work in that are either a clear or a subtle nod to this, making the whole thing cohesive, and showing your clients you know your onions. That list sits at the top of the document, alongside…
4. My favourite snippets from your testimonials. Turns of phrase your clients have used, or things they’ve highlighted about your services that sum up why you’re amazing.
5. It’s time to write. This bit isn’t linear or logical. I start creating your copy in no set order, flitting around from page to page and adding bits as and when inspiration strikes, and adding any relevant comments to make sure everything’s clear. Before I know it, your website is taking shape.
6. Once I’ve got a first draft, I let the copy breathe, at least overnight, then revisit it with fresh eyes to add a little extra sparkle and move some commas around before sending it to you.
7. Normally, there are two rounds of revisions included, but there’s no rush for your feedback. I’ll let you know any time constraints, but generally, you can take your time to digest it and mull over any changes you’d like made. Or you can send it back to me the same day (which quite often happens – love the enthusiasm).
On this note, I’ve still got space for one full copywriting project (or several Magic Hours, or two Copywriting On a Shoestring) before the end of the year.
If you’ve been trying to write (or rewrite) your copy all year but it just hasn’t happened, and it’s something you’d really like to tick off your list before 2026 rolls around, then perhaps professional copywriting support could be the perfect early Christmas present to yourself 🎄
Just send me a quick email, and we can discuss what that copywriting support might look like for you.
