In the summer of last year, I made a decision I’d been dithering over all year long. It was time to invest in my branding.
I opted to work with the amazing Meg at Lemon&Birch, who offers a full Brand Identity Package, including multiple logos, fonts, a colour palette and lots more besides.
She sent the files over in November and I’ve been gradually finding my feet with using it all. But now I’ve got into the swing of it and have fully updated my website, I thought it was about time I shared my branding experience and gave you all a proper look at the results.
Benefits of investing in your branding
I can’t pretend to have suddenly become an expert on branding as a result of my experience.
But I have seen the benefits of making a significant investment in my branding, on a professional and personal level.
Firstly, there’s no better way of telling imposter syndrome where to go.
I’m know I’m not the only one who spent the first couple of years of their freelance life convinced someone was going to figure out that I was just making it up as I went along and show me the door.
Having professionally designed, beautiful branding I could be proud of has helped me shake that mindset. I doubt I’ll ever lose it entirely, but it no longer plays a leading role in the decisions I make.
And secondly, it just makes me so happy and proud. I smile every time I see or use any of my branding and am confident to share my website and content with absolutely anyone.
I’ve even found the confidence to increase my rates and say a polite no to clients that aren’t willing to pay them.
All in all, it’s really boosted my self-belief and mindset and helped my business to grow, and I’m sure it’d do the same for you.
Choosing a designer/why I chose Meg
In my case, I wasn’t consciously looking for a brand designer when I stumbled across Meg. I saw the wonderful copywriter Sophie (@kickstartsophie) sharing her new brandng on social media, and was immediately enchanted.
Delving into her beautiful Instagram account and website, I immediately convinced by the comprehensive package and gorgeous designs. It just took me a while to actually convince myself that my business was worth the investment.
And I think that that’s the way it should always be. You should go with your gut. When you find the right designer for you, you’ll know!
If you haven’t yet found your dream designer scrolling through social media, then why not reach out to your network and ask for recommendations?
Here are some samples of the glorious branding that Meg put together for my translation and copywriting business.
She managed to take all of the information I shared with her about me, my business, my clients and how I got into freelancing and come up with this. It’s professional yet personal, and I love it. I hope you do too.
Meg is currently expecting a baby so isn’t taking any branding bookings at the moment, but she does have a brilliant free branding workbook to get you started.
If you have any questions about any of this, just ping me a message. It’s one of my favourite topics!