Transcreation
Creative marketing translations that enamour your English-speaking audience
Spanish and Portuguese to English
If you want your English marketing translations for your travel or lifestyle brand to hook your audience and reel them in, you have to take it one step further than translation.
It’s all about getting creative and translating the message you want to convey, without letting the words in the original language hold you back.
The trick is to translate the ideas behind those words, with the shiny new version of your text evoking the same feelings and emotions as the original did.
Because no matter how good your product or service is, if your copy or content doesn’t strike a chord with them, those English-speaking clients aren’t going to be handing over their hard-earned money for your product, or choosing your destination or company for that long-awaited trip.
The answer is transcreation. Creative + translation. The perfect blend of my copywriting and translation skills.
After all the hard work that went into making your Spanish or Portuguese copy for your ecotourism or lifestyle business compelling, let’s make sure the English version is up to the same high standard.
As your cultural consultant, I’ll mull over the impact you want to have on your specific English-speaking audience and take it from there, adapting any cultural references, wordplay and more.
Transcreation means we can move further away from the source text, if need be, so that the finished copy reflects your brand’s tone of voice and resonates with your target audience in English, and you can proudly share it with the world.
I’m an English translator in Zaragoza, working on creative translation projects with brands locally and all over Spain, as well as collaborating with other clients around the world.
Check out my portfolio to see my transcreations in action.
Did you know?
Transcreation is normally charged by the hour, not the word. That’s because, believe it or not, it can take longer to come up with the perfect transcreation for the four-word slogan that you’ll be using on all your materials than to translate a straightforward 4,000-word text.
To give you an idea of the investment involved, my standard hourly rate for transcreation is €60.
Here’s an idea of the kind of texts I can transform into English that converts for you:
- Sales copy
- Landing page copy
- Slogans
- Email funnels
- Newsletters
- Travel articles
- Travel and lifestyle blog posts
- Hotel brochures
- Social media content
- Content related to veganism, well-being, fitness and healthy living
Together, we’ll make sure your English marketing translations strike a chord with your new audience.
Just send me an email to get more details or to ask me any burning questions.
Monthly creative translation packages for travel and lifestyle brands
Does your hotel, travel agency or tourist attraction need ongoing translation support to stay connected with your English-speaking audience?
Get your Spanish or Portuguese content translated into flowing English, and adapted to suit your international audience down to the ground, month in, month out.
I’ve got two, fully-customisable marketing translation packages designed for travel and lifestyle brands like yours that want to take things international with consistent English content.
Budget Pack
- 1x blog of up to 1000 words
- Up to 1000 words of social media content
- Free cultural consultancy – advice on adaptations to make for your English-speaking audience
€250/month
Bumper Pack
- 2x blogs of up to 2500 words in total
- Up to 2500 words of social media content
- Free cultural consultancy – advice on adaptations to make for your English-speaking audience
- Priority advice and support
€550/month
“If you are looking for a native English translator, Katie is the right choice.
She not only has a great command of the English language, but she also catches the intention and tone of texts, which allows her to adapt her texts to English-speaking readers.
And, what’s more, she is really nice and close when dealing with her clients!“
