Transcreation

Simple translation isn’t always enough.

If you want your marketing translations to hook your audience and reel them in, you have to take it one step further.

It’s all about getting creating and translating the message you want to convey, without letting the words in the original language hold you back.

The trick is to translate the ideas behind said words, with the shiny new version of your text evoking the same feelings and emotions in your new target audience as the original.

The answer is transcreation. Creative + translation. The perfect blend of my copywriting and translation skills.

I’ll mull over the impact that you want to have on your English-speaking audience and take it from there.

Transcreation gives me the freedom to move further away from the source text, if need be, so that the finished product resonates with your target audience.

Did you know?

Transcreation is normally charged by the hour, not the word. That’s because it can take longer to come up with the perfect transcreation for a four-word slogan than to translate a 4,000-word text.

Here’s an idea of the kind of texts I can transform into compelling English for you:

  • Travel articles and blog posts
  • Hotel brochures and sales copy
  • Website copy
  • Social media content
  • Lifestyle blog posts
  • Content related to veganism, well-being, fitness and healthy living.

Together, we’ll make sure your content strikes a chord with your English-speaking audience.

Just send me an email to get more details or to ask me any burning questions.

Katie Uniacke - Linguist and wordsmith
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